The evolution of STR property management: Today’s hottest trends and insights
Each day, the endless sea of resources that share valuable insights into the latest trends, and developments that are shaping in the vacation rental world continues to grow.
We’ve gathered news that’s hot off the press, and things to look out for in this ever-growing industry. By staying informed you can adapt your business strategies and better meet the needs of your guests. Let’s get into it.
There’s no better time to start strategizing how to maximize your STR return, than when first choosing a turnkey property to buy. By focusing on data-driven insights, owners and hosts are empowered with the tools to navigate these changes, stay competitive, and maximize their rental potential. Revnest provides financials, projected revenue, and STR regulation insights for anyone looking to buy or sell an Airbnb with a successful track record earning revenue or that would make a great STR investment, and connects buyers and sellers directly.
Did you know that switching to eco-friendly cleaning and personal care products can save your properties up to 35% a year? The benefits don't stop there. Recognition as an eco-friendly leader boosts your visibility and attracts more bookings. Industry giants like Hilton are paving the way. They've achieved a 40% increase in guest returns by switching to sustainable products.
Follow regulatory changes by checking local community and tourism boards for various markets to stay updated on local and national regulations that may impact the short-term rental industry.
With the rising demand for unique and luxury properties, getting creative and going beyond the basics is an increasingly beneficial strategy. Travelers crave unique experiences — think glamping, treehouses, and tiny homes. According to short-term rental analytics company AirDNA, the STR market will see a surge in demand for luxury and unique properties like treehouses and eco-retreats. Slow travel is also growing in popularity, with travelers seeking longer stays and more immersive experiences. Operto shared that an increase in the use of technology like AI and virtual tours is surging to enhance the guest experience.
Not only are guest travel and accommodation preferences changing, local rental regulations are also evolving with changes in environmental and economic factors. We’re now seeing trends in a demand for more environmentally-friendly stays, as well as counties allowing more accessory dwelling units to be built on existing properties, that can be rented as long-term rentals, or STRs.
Ready to go green?
At sojo, we want to empower partners with solutions that help vacation rental owners reduce their environmental impact. Our automated sojo refill subscription service reduces the use of single-use plastic packaging. sojo’s eco line features products made with packaging and bags made from biodegradable and compostable materials, like cornstarch, hemp, wheat, and kit boxes made of recyclable cardboard.
Key Data's 2025 Vacation Rental Industry Outlook provides valuable insights for short-term rental professionals. Based on data from over 200 professionals managing 52,000+ properties across the US, the report highlights a promising year ahead. While the industry faces increasing competition, 66% of property managers anticipate revenue growth in 2025. To stay competitive, property managers should leverage data-driven insights and embrace modern technology.
Meanwhile, Airbnb's recent launch of a co-host marketplace is reshaping the industry. This will connect property owners with local co-hosts, offering a more flexible and cost-effective option. While this could intensify competition, it also presents opportunities for property managers to adapt and innovate. By embracing technology, prioritizing guest experiences, and focusing on unique offerings, property managers can continue to thrive in this dynamic market. As Simon Lehmann, CEO of AJL Atelier, points out, "This is not simply a new service—it's a shift in power dynamics." Co-hosts can offer tailored services with less bureaucracy and fewer fees, potentially challenging traditional property management models.
According to AirDNA, hosts with just one unit are the fastest growing type of listings on Airbnb, with nearly 15% year over year growth in inventory as of August 2024.
As the vacation rental industry continues to evolve, staying informed and adapting to new trends is key. By leveraging data-driven insights, embracing technology, and prioritizing sustainability, you can position your business for long-term success. Remember, the future of vacation rentals is bright, and with the right strategies, you can thrive in this dynamic market.
See how sojo can help you make a positive impact with, and elevate your vacation rental business — or schedule a meeting with us today. Together, we can create a greener future for the industry.
sojo is an Amenity Automation Platform for Vacation Rentals. With more than 30k properties on our integrated platform, we’re able to support property managers and their staff to keep turn days automated and the products a welcome surprise to their guests.
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